Writing
GEO, measured.
Operator notes on getting brands recommended by AI engines. No fluff, no slop, no "the future of search" takes. Just the mechanics, the measurement, and the moves that actually move citation rate.
- How-to·14 May 2026·10 min read
How to measure AI visibility. A real measurement stack, not a vanity score
Three levels of proof, what to instrument before you start, and the source-of-truth ordering when GA4, GSC, and self-reported attribution disagree.
Read - How-to·14 May 2026·13 min read
The 5 gap patterns. Why your brand isn't being cited by ChatGPT
Every audit reduces to one of these five patterns. Each comes with a specific fix. Long-form treatment with examples from real B2B audits.
Read - How-to·14 May 2026·11 min read
How LLMs decide what to cite. The 6 signals that drive AI recommendations
The Princeton GEO paper plus 18 months of practitioner data, distilled into the actual signals ChatGPT, Claude, Gemini, and Perplexity weigh when picking sources.
Read - Strategy·14 May 2026·9 min read
GEO vs SEO vs AEO. What each actually is, and which one you need
Three acronyms, three different mechanisms. A clear-headed comparison of how each works, what each optimizes for, and how they stack together in 2026.
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